TEAM
Time
2025
My role
Illustrator
KEY SKILLS
INTRO
Creating a New Identity
A creative agency sought a website that reflected its artistic identity while improving usability. Their existing site lacked engagement and clarity, making it difficult to showcase their work and attract high-end clients.
DESIGNS
Designing and Prototyping
The final design embraced minimalism with artistic depth, featuring a striking hero section, seamless navigation, and engaging visuals. Every element reinforced the agency’s brand, making it both functional and expressive.
The Process
Exploring & Experimenting
I started with visual exploration, sketching abstract forms and testing different styles. I refined bold colors, fluid layouts, and interactive elements to reflect the agency’s creative identity.
Drawing different concepts
Sketching in Procreate
IMPACT
Seeing the results
Increased Time on Page
+80%
User Retention
+90%
Higher Conversion Rate
+320%
Lessons
What I learned?
Balancing aesthetics & usability
Design as a storytelling tool
A seamless narrative approach helped reinforce the agency’s brand identity.
